FWD needed to use video for communicating the importance of having life insurance. The insurance and investment firm looked to Mediatropy for a brand video to promote their latest Term Life insurance plans. We helped FWD with the full process from conceptualisation and scripting, to video production.
Insurance videos often use fear to bring their important message across. FWD aimed to steer away from using fear to create a light-hearted video with the same impact. We supported this by layering in humour in the video narrative as we seamlessly illustrated more about the unique selling points of the FWD term life plan throughout the video.
| Approach | Mediatropy used a playful approach featuring a young Singaporean couple in awkward comedic situations whilst highlighting the unique selling points of the term life plan. |
| Execution | Our services covered the full process from conceptualization and scripting, to video production. The video tells the story of how a husband ends up forgetting to get an insurance plan even after being instructed by his wife. He manages to purchase the term life plan in minutes and assures his wife that he’s got everything under control with this great term life plan. |
Don't be shy — say hello and we'll be glad to kickstart your next exciting digital marketing journey.
