redONE was looking to use social media to promote its new Amazing18 postpaid plan and grow on Facebook. Taking the overarching concept of Level Up with redONE, Mediatropy reinvigorated the brand’s ad creative and strategise its media buying to shoutout on one of the sweetest deals in town!
Telco is a mature market in Singapore, requiring fresh approaches to creatives and media planning to be able to capture and engage target audiences.
| Approach | Social media content featured creative executions of the “sweet deal” by tying back sweet treats Singaporeans love to an equivalent redONE postpaid deal. |
| Execution | Formats used include sponsored stories on Instagram and carousel ads and link ads on Facebook. Page-like ads were also run to boost the number of Facebook followers. |
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