Mediatropy was asked to help increase brand visibility and recognition of National University of Singapore’s programmes. We need to focus on driving traffic to specific pages of the school’s offerings.
We need to drive quality traffic and promote Global-is-Asian content hub website while targeting audiences from US & Singapore.
| Approach | We performed Keyword Research and Content Gap Analysis so we can create helpful and informative content with high search volume. |
| Execution | Using our technical expertise, we improved the website technical aspect to make it easier for search engine to access and index the site. |
| Results | Brand visibility grew in just less than four months since the start of the campaign. |
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