Hotel Fort Canning wanted to showcase its rich history as the reputed “Forbidden Hill” home of Majapahit royalty through engaging digital content. Mediatropy helped conceptualise a nostalgic brand video, reminiscent of the brand’s rich heritage; while also connecting Hotel Fort Canning with ideal KOL partners for a boost on social media presence.
With the hospitality industry on the rebound following the pandemic, marketing for hotels and resorts needs to include other ways to attract more guests.
| Approach | Mediatropy created a brand video telling the story of the hotel, focusing on moments guests could enjoy. This aimed to capture the hotel’s heritage while also showcasing it as a beautiful destination, a gem within the city garden. For the KOL collaboration, Mediatropy strategically worked with two Singaporean influencers focused on travel and lifestyle content and a follower base of 125 to 140K. |
| Execution | Digital Video, Photo carousels, Instagram Stories and Reels highlighted not just the hotel facilities but the historical attractions unique to Hotel Fort Canning. Other tourist hotspots as such as the gardens and 14th century baths were also featured to encourage guests to explore beyond the nearby shopping district |
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