We designed a multi-channel strategy to increase awareness and viewership of NAFA’s brand videos. By aligning publisher briefs with the campaign’s core message and crafting personalised content, we engaged diverse audiences across theatre, fine arts and music.
Creative Execution
Digital Assets Production
Media Planning and Buying
Key Market / Singapore
463%
Target Video Views Achieved
216%
Target Link Clicks Achieved
80%
Cheaper CPM vs Target
To showcase NAFA’s bold new identity, Courage to Create, we produced three short videos, each highlighting a key discipline: theatre and fine arts, music, and dance & arts management.
We sparked engagement with a street-interview video series, featuring NAFA students sharing their thoughts on the new brand manifesto, boosting visibility on TikTok and Instagram.
To strengthen NAFA’s brand presence, we partnered with leading publishers, aligning paid media efforts with authentic storytelling to connect with new target audiences.
“Mediatropy thoroughly understood the brief, the challenges our organisation faced, and the objectives of what we were trying to achieve. They were extremely reliable and managed the project well from start to end.”
Deon Toh
Manager, Corporate Communications Office
Nanyang Academy of Fine Arts
