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Banyan Group

Boosting Organic Rankings and Audience Engagement Through SEO & Data Optimisation
SEM
Meta
DV360

We implemented a data-driven SEO strategy tailored for the food and beverage sector, focusing on high-quality content creation, technical optimisation, and in-depth analytics.

Our approach included:

– Content Development: Bespoke FAQs and expanded materials to drive deeper engagement.
– SEO Optimisation: Keyword research, page speed enhancements, and mobile-friendly improvements to boost search visibility.
– Data Audits: A comprehensive GA3 review to ensure data accuracy, optimise tracking, and provide actionable insights for strategic decision-making.

Results:

– Accurate analytics insights enabling better customer journey analysis.
– Increased search visibility through targeted keyword integration.
– Improved website performance with refined technical SEO.

Search Engine Strategy

Search Engine Optimisation

Analytics Audit

Low Web Conversion Analysis

Multi Marketing Channel Dashboards

Performance Metrics That Exceeded Expected Targets

63%

Increase in Sessions

50%

Increase in New Users

26%

Overall Traffic Increased

18%

SEO Revenue Growth

91%

Angsana Data Quality Uplift

71%

Banyan Data Quality Uplift