The Marine Stewardship Council (MSC) is a global non-government organisation that seeks to build its influence among Singapore consumers. We were tasked with creating social media content aimed at encouraging Singaporean audiences to “choose the blue label” when it came to supporting sustainable fisheries.
As we wanted to appeal to younger generations who were “intentional consumers,” we leveraged popular trends and created eye-catching creatives to amplify the brand’s presence in Singapore.
| Approach | Conversational engagement via occasional contest, and through topical posts featured monthly. |
| Execution | We created a content calendar with full planning and production, and supported by monthly paid social budget. |
| Results | Commended in 2022 by MSC Global office for visual creative efforts, and featured internally within NGO as a best practice reference for social media content. |
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