Guardant Health AMEA entrusted Mediatropy to leverage its social media assets to generate brand awareness across Australia, the Middle East and Asia. Main goals include driving organic follower growth on Linkedin and Facebook, and increasing website traffic from social media.
Creating custom content for doctors and caregivers requires a unique and careful approach to ensure credibility is achieved especially when dealing with video production that features doctor testimonials and accounts of liquid biopsy usage.
| Approach | Social Media posts focused on product information, doctor testimonials, and educational content to inform doctors and caregivers of cancer-care products from Guardant Health. |
| Execution | Audiences that visited the LinkedIn page and website were retargeted via Matched Audiences. The Facebook pixel and lookalike audiences were also used to target audiences in over 15 countries. |
| Results | Through its social media management, content creation and boosting activities, Mediatropy successfully met the objectives of Guardant Health AMEA with the following results: |
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