KONE is a global leader in the elevator and escalator industry. Mediatropy was tasked to create a B2B Search Engine Marketing (SEM) and Social Media campaign that will help generate awareness and leads for KONE across different APAC markets.
We need to achieve optimal B2B conversion rates through strategic targeting across recommended channels, while consistently optimising and analysing the performance of the campaigns.
| Approach | Mediatropy used various strategies to establish campaign phases, target audiences, and select channels. A/B testing was conducted to enhance results and optimise the performance. |
| Execution | We implemented diverse tactics based on the platform, we used compelling ad copy and visuals to drive engagement and conversions. |
| Results | Mediatropy achieved the campaign objectives by creating a strategic media plan that effectively leveraged relevant channels. |
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