We were asked to leverage our creative expertise in driving brand awareness for Accor Hotels’ Asia Properties through the ‘Asia Like Never Before’ Campaign by delivering effective and culturally relevant digital and out-of-home marketing materials in English, French, German, Indian, Korean, Japanese, Thai, and Vietnames
We need to navigate the cultural nuances of this campaign. As we strive to adapt and tailor creative materials in English, French, German, Indian, Korean, Japanese, Thai, and Vietnamese markets. Our goal is to ensure cultural relevance while preserving the core message of the “Asia Like Never Before”.
| Execution | The visuals we created are specific to each target market. We explored local design trends, colour palettes, and aesthetics that are connected to the properties we are promoting. |
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