Yves Rocher appointed Mediatropy to produce a campaign brand video, an interactive microsite, photography, and social deliverables.
Based on the story of a boy and girl who meet despite existing in different time periods, the Yves Rocher raspberry vinegar symbolises their love, and eternalises their shared memories.
Award-winning Campaign
Integrating storytelling while keeping a strong focus on the brand’s product and origin.
Creating content that is both consistent and appealing across the campaign’s target markets (Indonesia, Malaysia, Mongolia, Philippines, Singapore, Vietnam, Thailand, Hong Kong)
| Results | We delivered an interactive microsite that hosted the campaign videos from the various POVs. There was a virtual tour in which users can enjoy an immersive 360 video experience. Users also have the option to access the different marketplaces to purchase the product, according to their location. The main campaign promotional video did extremely well with Vietnam as the top performing market. |
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