OneConnect Financial Technology (OCFT) is a China-headquartered fintech player that aims to support the growth of digital lending facilities across Southeast Asia. Mediatropy was asked to generate awareness for the brand throughout key markets in the region.
Challenges
There are incumbent Fintech players across Southeast Asia, we needed to come up with content that not only stands out but effectively communicate the benefits of using OCFT.
| Approach | Concise copywriting per platform to cater to different audience type to ensure that financial terms are easily understood. |
| Execution | We created ads to ensure clear Call-To-Action to follow OneConnect's showcase page. |
| Results | We targeted quality audiences by creating custom content and boosting it to specific target audiences giving us the following results: |
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