Mediatropy was given the responsibility of developing an exceptional marketing campaign to promote the latest intake at the Newcastle Australia Institute of Higher Education – Singapore. Our ultimate aim is to captivate their attention, creating a lasting impact that will leave lasting impression.
One of the primary challenges is the transition from a dynamic and interactive digital format to a static OOH (out-of-home) medium. We need to effectively convey the key message of the digital campaign and capture the attention of our target audiences using static display. We also need to ensure optimal visibility, readability, and of the message within the limited viewing time and distance of OOH advertisements poses another obstacle.
| Approach | While the creative is consistent with their brand elements, we refreshed the look with a clean and attention-grabbing layout to emphasise the headline and the call to action. |
| Execution | We developed separate key visuals to showcase four of the available programs. We employed a double exposure visual style, incorporating imagery that vividly represents the course and enables clear identification and distinction for each key visuals maintaining a consistent depiction of an ambitious student figure, but carefully choose individuals who resemble potential participants of each program. |
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