Digital marketing is a key component of any business that has become increasingly more important, especially over recent years. As the world moves to digital, marketing professionals are looking for new ways to reach their audiences. Without a doubt, digital marketing trends will certainly continue to evolve over the coming years as businesses devise new ways of reaching their audiences.

Here are some of the five digital marketing trends we believe are worth watching out for this year:

Quality trumps cost

It’s true that discounts are effective marketing hooks and that consumers will still go out of their way when it comes to finding a good deal. However, 53% of consumers are interested in the value they’ll be getting out of their purchase versus how much they were able to save. If you use discounts as a marketing angle for your business, remember to highlight the quality of your products and services as the real reason why consumers would be getting a good deal from shopping with you.

“Affordably Green” marketing

While 58% of consumers are choosing to go green when making purchasing decisions, they’re also starting to consider sustainable options only when it fits their budget. While it’s always a good idea for your brand to take an eco-friendly stance, remember to emphasise how your products or services are as affordable as they are sustainable.

Brands will continue to leverage AR

Augmented reality made it possible for shoppers to try products out online at the height of the pandemic. This trend is set to continue as more leading brands are working to enhance their online shopping experiences. Brands will need to keep innovating their shopping experiences to keep their target audiences engaged and keen to make a purchase.

Bigger investments in paid media

Spending to reach your audiences on social media has long been a part of tried and tested marketing strategies. In 2023, however, allocating more of your marketing budget to paid social media and search will be paramount — especially with more brands committing to paid media strategies since the pandemic. While Facebook, Instagram, LinkedIn and WeChat will remain the go-to channels, be sure to keep tabs on how your brand could leverage newer platforms such as TikTok and BeReal.

Conversational marketing continues

Engaging in dialogue with your audiences goes beyond just sending out mobile push notifications. Finding ways to get as close to daily conversations with customers as possible will be a rising touchpoint in the coming year. On top of retargeting and personalisation, consider how there are plenty of AI-powered text and voice chatbots, as well as chat platforms such as Intercom and Drift that you could use as ways to improve the quality of your brand’s customer experience.

Conclusion: The Future of Digital Marketing is Bright and Full of Possibilities

The world is growing more and more digital, and there’s simply no avoiding it as a trend. It’s a phenomena that will only continue to grow, and this means that digital marketing agencies are sure to see their fair share of continuingly high demand.

So what does the future hold for digital marketing agencies?

The digital marketing industry has come a long way over the last few decades. Its evolution has traversed from its fundamental role as a basic promotional channel, to its present-day significance as the backbone of any business. Digital marketing professionals are going to have to be more creative than ever before. The world has become so saturated with content that it’s hard to make your content stand out from the rest. It goes without saying then, how the onus remains on digital marketing professionals to find new ways of engaging their customers through interactive content.

Regardless, digital marketing agencies like ours have been changing the way in which companies, brands and individuals interact with their audiences. With the growing use of digital media and communication channels, there remains a need for streamlined agencies that can provide an integrated approach to support the digital advertising needs of their clients. By providing a one-stop shop for all digital marketing needs, agencies like ours are able to offer consummate expertise across all aspects of the industry while catering to the needs of clients, both small and large.

Mediatropy is a full-service digital marketing agency with the experience and expertise to help you reach your goals. Our team is well-versed in media planning, buying and strategy, so we can help you target your desired audience through every stage of the process – from developing a brand strategy to creating a campaign to executing it flawlessly. Contact us today for more information about our services!