The Ritz-Carlton relied on Mediatropy to invite guests in Singapore, Shanghai, Hong Kong and Tokyo to their annual Stellar Dining Series which features unique cuisines by different chefs across the region. The campaign required a strong creative concept that invites guests to an explorative digital journey to further entice them to visit the various culinary destinations at The Ritz-Carlton properties.
A select multilingual audience in four cities had to be reached and introduced to an electic menu along with an entire team of chefs whilst aligning with the series’ theme.
| Approach | Mediatropy unified its creatives across channels and the series website with strong art direction and consistent treatment to deliver a cohesive vibe and message. |
| Execution | The Stellar Dining Series microsite delivered an engaging, explorative experience of traveling through a galactic culinary journey using various elements and effects. Creative assets featured Michelin-Starred Chefs and highlighted events across different regions in Asia featuring language and country adaptations in Japanese, Traditional and Simplified Chinese. |
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