Increase brand visibility of Abercrombie & Fitch and generate awareness for the launch of AUTHENTIC, their new fragrance, while generating an increased potential outreach of 500K to its target audience.
We engaged 6 personalities – Joakim Gomez, Sonia Chew, Teresa Lim, Danil Palma, Saffron Sharpe and Aiken Chia to generate buzz around the launch of the AUTHENTIC fragrances in a month-long campaign.
• Generated 529k reach through KOL engagement
• 41% of KOL’s fan base were exposed to A&F social content
• 3.86% overall post engagement rate across all KOLs
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